Points of Differentiation

	Points of Differentiation	H&A	Other
1.	Advisor with background in ethics	Yes	Rare
2.	Operates by a Fiduciary Standard	Yes	Required
3.	Independent advice	Yes	Select
4.	Client portal with access to both managed and unmanaged assets	Yes	Rare
5.	Fees of the advisor less than average mutual fund^[1]	Yes	Select
6.	Proprietary ETM^sm Enhanced Tactical Management to better manage investments in-house	Yes	Select
7.	Uses proprietary trading strategy to balance risk/return	Yes	Rare
8.	Offers both comprehensive financial planning and investment management	Yes	Rare
9.	Planning & Investment experience in up, down & sideways markets	Yes	Select
10.	Understands the difficulties and decisions affecting wealthy people	Yes	Select
11.	Same day response to most questions	Yes	Select
12.	Advisory holds Certified Financial Planner (CFP) and Chartered Financial Consultant (ChFC) designations	Yes	Select
13.	Reports sent to you capture decisions and drive action	Yes	Select
14.	Offers access to Life, Health, Disability, & LTC insurance specialists	Yes	Select
15.	Fee only planning and advice available	Yes	Select